Pricing for crisis

How pricing and offering can unlock demand in a crisis

Aviation year zero – New non-aero revenues

How airports must transform their approach to revitalize non-aero revenues

20 %
Annual return generated by the world’s 100 best CEOs (source: Harvard Business Review, 2016)
15 years
Today’s average lifespan of large companies on S&P 500 Index, halved since the 1980s (30 years)
80 %
% of “millennials” relating their purchasing or recommendation decisions to a brand’s purpose, or reason to exist (source: Millennial Momentum study)